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5, Tzar Samuil Str., Varna, 9000 (show map)
Hotel Overview
Formerly Best Western Prima Hotel
Before February 2019 Hugo Hotel was known as Best Western Prima Hotel

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Hugo Hotel
Each day we'll check prices and send you an email for your selected dates at Hugo Hotel. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Hugo Hotel
General
Parking, Pets allowed, Private parking, WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Breakfast in the room, Packed lunches, Room service, Special diet menus (on request)
Transportation
Airport shuttle, Airport shuttle (surcharge), Car hire, Shuttle service (surcharge)
Front-desk/reception area services
Express check-in/check-out, Luggage storage, Private check-in/check-out, Safety deposit box
Common areas
Garden, Shared lounge/TV area
Cleaning services
Daily maid service, Dry cleaning, Ironing service, Laundry
Business facilities
Business centre, Fax/photocopying, Meeting/banquet facilities
Shops
Mini-market on site
Miscellaneous
Air conditioning, Designated smoking area, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Air Conditioning, Alarm clock, Balcony, Bath or Shower, Bathroom, Cable Channels, Carpeted, City view, Cleaning products, Clothes rack, Desk, Electric kettle, Entire unit located on ground floor, Fan, Flat-screen TV, Free toiletries, Garden view, Hairdryer, Hardwood/Parquet floors, Heating, Interconnected room(s) available, Iron, Ironing Facilities, Linen, Minibar, Radio, Satellite Channels, Seating Area, Shower, Slippers, Sofa, Tea/Coffee Maker, Telephone, Terrace, Toilet, Towels, TV, Upper floors accessible by lift, Wake Up Service/Alarm Clock, Wake-up service, Wardrobe/Closet
Hotel Policies
Check-In
14:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Parking is subject to availability due to limited spaces.
Traveller reviews

“Very good”
10 Dec 2024
I was in Hugo hotel with my family. We took 3 rooms for one week in december. Lovely little hotel - good location - close to the sea, to the central park, bars and restaurant. Very good breakfast in hotel lobby! Courteous hotel staff. Good service! Expecial thanks for Stephan - for his exceptional care and highest professionalism! He made our stay in Bulgaria especially pleasant - showing and explaining everything to us.

“Except brekfast situation everything was good. Thanks”
17 Nov 2024
The room was good, modern styling, good quality, big TV.

“Very good accommodation in the centre of Varna, totally recommended.”
14 Oct 2024
Very good accommodation in the centre of Varna, totally recommended. Attentive, friendly and helpful staff. Modern and extremely clean facilities. Hearty and good breakfast. Large and comfortable room. Modern decoration. Very comfortable beds. Large and modern bathroom. Large TV with a very wide range of channels. Very central location, very easy to get to/from the airport by taxi and visit the city and the coast on foot. Many services around: shops, bars, restaurants... Definitely recommended. Next time in Varna I will repeat without doubts.

“Superb”
06 Oct 2024
Hugo hotel has great location, the communication with them was nice and they were very helpful. The room was excellent, comfortable and clean. Thank you for welcoming my parents and for your attitude. I will highly recommend Hugo Hotel for your stay in Varna!

“Superb”
30 Sep 2024
Close to the centre of Varna. Quiet street. The underground parking lot was in the same street. Nice bar (Calmar).round the corner to enjoy a quick bite.

“Superb”
20 Sep 2024
Amazing location - just around the corner from the sea garden, comfortable bed, room was spacious and modern. Perhaps breakfast could improve a little bit, but with the space they have it wasn't bad at all. Staff was very friendly and helpful as well, and generally really enjoyed my short stay here.

“Very good”
27 Aug 2024
Room was comfortable, very quiet, close to cafes and restaurants

“Very good”
20 Aug 2024
Location was great.......just up the street from the large park leading to the centre of the beach. Since all I needed was a place to sleep before heading off to the airport early in the morning, Hugo Hotel served my purpose at low cost.

“Not my first choice should I get back”
20 Aug 2024
The hotel is situated close to the beach, to the main street and close to the train station. It offers anything you need to spend one or two nights there.

“AMAZING HOTEL, CENTRAL LOCATION, GOOD PRICE, GOOD BREAKFAST! I RECOMMEND IT! VISIT IT YOU WILL NOT REGRET!”
10 Aug 2024
Amazing hotel in the heart of Varna! Very central place, very nice staff, super good breakfast. Good room with air condition and nice size, all facilities work perfect!