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Hotel Overview
Formerly Stora Hotellet
Before June 2019 Stora Hotellet; BW Premier Collection was known as Stora Hotellet

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Stora Hotellet; BW Premier Collection
Each day we'll check prices and send you an email for your selected dates at Stora Hotellet; BW Premier Collection. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Stora Hotellet; BW Premier Collection
General
WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Breakfast in the room, Restaurant, Room service, Snack bar, Vending machine (snacks)
Pools and wellness
Fitness centre
Front-desk/reception area services
24-hour front desk, Express check-in/check-out, Lockers, Luggage storage, Safety deposit box
Common areas
Shared lounge/TV area
Cleaning services
Daily maid service, Dry cleaning, Ironing service
Business facilities
Business centre, Fax/photocopying, Meeting/banquet facilities
Miscellaneous
Allergy-free room, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Additional bathroom, Bath, Bath or Shower, Bathrobe, Bathroom, Carpeted, City view, Clothes rack, Desk, Dining area, Dining table, Electric kettle, Flat-screen TV, Free toiletries, Garden view, Hairdryer, Heating, Hypoallergenic, Iron, Ironing Facilities, Laptop safe, Linen, Minibar, Riverview, Safety Deposit Box, Satellite Channels, Seating Area, Sofa, Tea/Coffee Maker, Telephone, Toilet, Towels, TV, Upper floors accessible by lift, View, Wake-up service
Hotel Policies
Check-In
15:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
During Brännbollsyran, guests must be 23 years or older.Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Traveller reviews

“Superb”
11 Jan 2025
Breakfast was very typical Swedish which I was hoping for, The buffet style gave a choice of something light, something warm and something in-between. The room service was fantastic too! The Locations was perfectly situated with a 2 minute walk to the Centre of town but still extremely quiet. Great way to fell part of the City without the interruptions and easy to get transport to and from.

“Great hotel with character”
07 Jan 2025
Great decorating, we aim to stay at hotels that look a little different and have character and this one was just that, really unique

“Good”
04 Dec 2024
The room and the hotel it self had a real nice design. The market square was amazing, just as the restaurant in the building.

“Lovely stay in an interesting quirky hotel.”
21 Aug 2024
Fantastic quirky hotel - the owners have gone to town on the design. No beige walls here!

“Fantastic hotel, comfortable, great location, and friendly staff.”
30 Jul 2024
Excellent location, friendly staff. A somewhat dark but intriguing interior. Loved the staircase made of recycled wooden items.

“Disappointing situation regarding the lack of a takeaway breakfast option despite repeated assurance”
27 Jul 2024
A place with an idea. The interior design required a lot of work and certainly makes the hotel unique.

“The hotel is excellent. Located near the sea, 1 minute walking from the city center.”
19 Jul 2024
The hotel is very very nice. It has a particular decor, a pleasure for the eyes! Everything is comfortable. The breakfast space is large and varied.

“Great place to stay in Umea”
06 Jul 2024
Location was great, close to everything we wanted to do and we walked everywhere, breakfasts were good, more than enough to eat and drink and well prepared.

“Hotel in the heart of Umea”
05 Jul 2024
Amazing decor and great breakfast. Like being near the river too. The room was furnished with wonderful collection of items. Coffee machine was great.

“Style, design, and comfort.”
01 Jul 2024
The decor of this hotel was a sight in itself - the style was like mild steampunk, I'd say. Our family of three stayed in a junior suite, which was very big. The beds were huge - also the sofa bed. The bathroom was spacious and lovely. The location was perfect, there was private parking available, the personnel were helpful, and the breakfast offering was great.