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Via Panzani 2, Florence, 50123 (show map)
Hotel Overview
Formerly Hotel La Gioconda
Before March 2019 The Frame Hotel was known as Hotel La Gioconda
Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Superior Double or Twin RoomSetup a Price Alert for The Frame Hotel
Each day we'll check prices and send you an email for your selected dates at The Frame Hotel. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of The Frame Hotel
General
Parking, Pets allowed, Private parking, WiFi everywhere
Activities
Cycling
Services
Free WiFi, Internet services, WiFi
Food & Drink
Breakfast in the room, Room service, Special diet menus (on request), Vending machine (drinks)
Pools and wellness
Massage
Transportation
Airport shuttle, Airport shuttle (surcharge), Shuttle service (surcharge)
Front-desk/reception area services
24-hour front desk, Concierge service, Express check-in/check-out, Luggage storage, Safety deposit box, Tour desk
Common areas
Shared lounge/TV area
Entertainment and children services
Babysitting/child services
Cleaning services
Daily maid service, Dry cleaning, Ironing service, Laundry, Trouser press
Business facilities
Fax/photocopying
Miscellaneous
Air conditioning, Allergy-free room, Designated smoking area, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout, Soundproof rooms
Room facilities [ These may vary room to room ]
Additional bathroom, Additional Toilet, Air Conditioning, Balcony, Bath, Bath or Shower, Bathrobe, Bathroom, Bidet, City view, Clothes rack, Coffee machine, Desk, Electric kettle, Executive Lounge Access, Extra Long Beds (> 2 metres), Flat-screen TV, Free toiletries, Hairdryer, Heating, Hot Tub, Hypoallergenic, Interconnected room(s) available, Landmark view, Laptop safe, Linen, Minibar, Outdoor furniture, Radio, Refrigerator, Safety Deposit Box, Satellite Channels, Seating Area, Shower, Slippers, Sofa, Soundproofing, Spa Bath, Tea/Coffee Maker, Telephone, Terrace, Tile/Marble floor, Toilet, Towels, TV, Upper floors accessible by lift, View, Wake Up Service/Alarm Clock, Wake-up service
Hotel Policies
Check-In
15:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.
Traveller reviews
Karin “Superb”
19 Jan 2025
Top service very professional people very friendly no matter from which department Very good location.
Rebecca “Superb”
13 Jan 2025
Most friendliest and helpful staff in a perfectly located hotel
Marcelo “Superb”
12 Jan 2025
Daniel and the staff. The locations is perfect, just between the train station and duomo. Very clean. Everything was perfect. Daniel was definitely the best concierge I've ever had.
Fiona “Lovely comfortable stay in Florence”
06 Jan 2025
Really enjoyed our stay and loved the connection to the Mona Lisa history. The location was great in a popular tourist area and felt safe yet close enough to walk to the train. Beds very comfortable.
Yeow “awesome staff. Alex at the front desk provide us with good recommendation for the dinner.”
31 Dec 2024
the lady at the breakfast always provide a banana when she saw my boy. kudos to her. awesome staff. Alex at the front desk provide us with good recommendation for the dinner.
Elisabeth “Great stay in a brilliant location with excellent staff on hand”
24 Nov 2024
The location and the staff were excellent, helpful and kind. The room was clean and well kept. The breakfast was delicious.
Giles “Good location, some drawbacks”
29 Oct 2024
Location for accessing the city’s major sites, walkable to the station too, decor
Diana “Perfect”
28 Oct 2024
The location is in the middle of every important monument, shopping area and area with very good restaurants. The staff was always very friendly and helpful. Everything was always clean. The breakfast was extremely tasteful and the coffee was really good. We will stay here again when we come back to Florence.
susan “Really enjoyable stay for two nights excellent location.”
17 Sep 2024
Brilliant location chose this hotel as it was very easy to walk to from the railway station also near the attractions very near the Duomo could pop back if needed to freshen up whilst out sightseeing. Very friendly staff - the reception staff gave good recommendations for restaurants and helped with any queries. The lady who served the breakfast was really friendly. Hotel had fun pop art of the Mona Lisa throughout. Was interesting to hear the history of the Frame Hotel and the Mona Lisa. Nice little touch the hotel provided refreshments laid out in the afternoon.
Nancy “A gorgeous boutique hotel that is centrally located and very welcoming for guests!”
14 Sep 2024
Just a beautifully designed place in centro. Comfortable and pleasantly presented!
